May
20, 2013, by Bruce Wallace, 121Contact
The
deadly bombings at the annual Boston Marathon, on April 15, 2013, brought
al-Qaeda’s Inspire magazine to prominence. The magazine was previously
little-known outside of jihadist, academic, and security circles. It is now
being pointed to by the media as an important influence in the lives of the 2 Boston
bombers, and Lone Wolf terrorists in general, who become, in part, ‘radicalized’
by internet material such as Inspire.
Examining the psychological mechanisms
embedded within Inspire’s language and images reveals
responses in aid of moving someone to be radicalized to violence. Looking through the lenses of various psychological
disciplines shows Inspire to be a powerful, even though virtual, social learning
device.
Definitions:
There is a distinction,
often overlooked by government and media, between ‘radicalized’ and
‘radicalized to violence (RV).’ The former carries the Merriam-Webster meaning
‘advocating extreme measures to retain or restore a political state of
affairs.’ The latter, RV, means (after Borem ‘RVE’) ‘radicalization to the
point of personally accepting indiscriminate & publicized killing for
socially impactful aims.’ Millions hold radical thoughts, a miniscule percentage
are violent.
This is a look at the content, without presuming to know the intent of Inspire’s
publishers, as if it was carefully crafted to
influence its readers by using elements of cognitive science in the aid of
persuasion. References to specific issues of Inspire are cited in-line
as (I issue#, p. page#).
‘Reader’ with a capital R refers to a radicalized
person on the path to becoming a terrorist.
We define Lone Wolf
Terrorism as acts of terrorism committed by individuals who:
- operate individually,
or in very small groups,
- do not belong to
an organized terrorist group or network,
- act without the
direct influence of a leader or hierarchy, and
- whose tactics
and methods are conceived (and/or chosen) and directed by the individual(s)
without any direct outside command or direction.
The first issue of Inspire appeared on the
internet in the summer of 2010 and is thought to be the product of al-Qaeda in
the Arabian Peninsula (AQAP). The Arabic word translated as ‘inspire’ carries
the connotation of “an inspiration that saves a person (from perishing) and
guides them towards what is good for them.” (I1, p.1) The quote serves as an
initial priming of the Reader with thoughts of being saved and receiving the
guidance they are seeking.
Major contributors to the magazine: Anwar al-Awlaki
(thought to be the inspiration), Samir Khan (possible originator and
co-editor), Osama bin Laden, Ayman al-Zawahiri, Abu Mus’ab al-Suri (a strong
advocate of ‘small-scale’ independent acts of terror), and many other people
presented by Inspire’s editors as authorities and/or religious leaders.
The most recent issue, #10, was published in March of 2013. A companion
document, “The Lone Mujahid Pocketbook,” is a compilation of tips, techniques,
instructions, and formulae taken from previous issues.
A stated purpose of Inspire is to make “the
Muslim a mujahid in Allah’s path” invoking the popular definition of ‘mujahid’
as ‘one who takes up arms in defense of Islam.’ By explicit example, pragmatic
justification, and direct exhortation the magazine seeks to inspire Lone Wolf
terrorism.
The target audience inferred both from the text and
the image of the magazine is partially radicalized Western youth. While the
text addresses more than just Americans, this analysis does focus on Inspire’s
appeal to Westerners, and Americans in particular. Its stated target audience
is repeated in many forms, such as: “Tips for Our Brothers in the United States
of America," and “. . . we tell the Muslims in America and Europe: There
is a better choice . . . individual work inside the West . . . to relieve you
of the difficulty of traveling to us.” (I1 p.33)
Its actual target audience is narrower than it
declares. By layout and design, by jargon and slang, and by technical appeal Inspire
is evidently seeking to attract Americans in their teens and twenties. Its
style fits well with modern magazine production and from cover to cover it is
modern, appealing, and even hip.
Sitting passively on the internet, Inspire
does not actively seek readers. The Reader is reaching out to Inspire.
As Sageman points out, “More than 80 percent of plots . . . were concocted from
the bottom up . . . Shahzad and Hassan . . . sought out the popular Internet
preacher [Awlaki] because they were already radicalized to the point of wanting
further guidance to act.” (Atran) If our capital ‘R’ Reader is already
partially radicalized then Inspire can be an effective tool, replete
with psychological mechanisms, capable of moving that person to violent
radicalization. The Reader is actually seeking guidance from Inspire. These
mechanisms are the subject of this paper.
Viewing Inspire
Through Multiple Lenses
Social Cognitive Theory (SCT). In the broadest sense, Inspire motivates by
encouragement. In some respects it conforms to Bandura’s Social Cognitive
Theory by interacting, virtually, with the Reader, and building behavioral
capabilities (by delivering instruction in bomb making, weapons instruction,
and tradecraft tips). Observational learning is provided by detailed accounts
of previous terrorist attacks. Expectations are raised by relating the effects
of individual terrorist acts to the completion of the global Caliphate, and
lastly, it builds self-efficacy by repeated assurances that Lone Wolf terrorism
can be accomplished by anyone, with minimal danger of being caught. “The bomb
should be timed . . . guaranteeing a safe withdrawal.” (I9 p.35) An example is
the article entitled ‘Make a bomb in the kitchen of your mom.’ (I1, p.34)
The directions are detailed, and assurance is given that the methods are
pre-tested.
Inspire says ‘Here’s what to
do (attack the enemy)’. ‘Here’s why you should do it (for the sake of the
Caliphate, by God’s will)’. And it tells the Reader, ‘You can do it. Just
follow the easy instructions.’ It also provides a social milieu in which the
Reader can act alone and yet not be lonely since he is part of the global
jihad. Many others in the same ‘seeking’ situation are profiled within the
issues to reinforce this view.
Inspire provides the
structures through which the Reader can learn how to express social discontent
and alienation through violence. (Maghan) SCT notes how the tensions of feeling
‘outside’ are relieved by membership in a community of like-minded people. “It
is the situation and the personality that is determinant.”
One finds strong
justifications by religious leaders as well as demonization of American leaders
(and the general public for its support of the leaders). Both of these factors
act as confirmation bias for Readers who are already partially radicalized.
They support and confirm ideas that are already part of the Reader’s world
view.
While many schemata are aroused in Inspire, the notion of
the Lone Wolf deserves special attention. The actual term, ‘lone wolf’ was
originated by two members of the US-based white supremacist movement, Alex
Curtis and Tom Metzger in the early 1990’s. (TRAC) The Lone Wolf has a long
heroic history in American folklore; from Davy Crocket to the Lone Ranger to
more modern myths like Rambo. Movies and TV often depict the vigilante taking
the law into his own hands because there is no other way to obtain justice.
‘Famous’ Lone Wolves include TV’s Jack Bauer of 24, Max Rockatansky, in Mad
Max, William Wallace in Braveheart, and Brian Mills in Taken.
It is, perhaps, unfortunate that the Lone Wolf appellation has been given to
unalloyed terrorists. It immediately yields images of rugged individuality,
righteous correctness, bravery, and strength. It implies heroism as opposed to
indiscriminate murderer. Perhaps ‘singleton killers’ might be more appropriate.
Invoking the image of David and Goliath, and its surrounding
schema, the Lone Wolf is praised: “You are Lethal! You are Devastating! You are
the knight who strikes the enemy’s heart . . . You are the David who cuts down
the Goliath.” Strength and honor are conveyed to the Reader by evoking feelings
related to the power of the weak against the strong.

It seems worth commenting on the dearth of gruesome
imagery in Inspire. Perhaps the publishers, aware of the double edged
nature of exposure to violent images, were leery of their inclusion.
Showing bloody images of ‘the other’ would trigger sympathetic feelings for the
enemy. Showing bloody images of Muslims would trigger fear in the Reader.
Intuitionalism: Inspire
uses prominent sheiks and others respected in the jihadi world to present
justifications for terrorism through theories of revenge. It offers multiple
instances of approval as in, “Like they kill, they will be killed” (I10, p.7))
and numerous other non-attributed ‘interpretations’ of the Koran. The quotes
around ‘interpretations’ signify Inspire’s use of Koranic paraphrasing
which is then taken further from the primary source meaning by interpretation.
In this manner almost any viewpoint can be supported; any action justified. The
Reader is not expected to be a Koranic scholar, therefore these claims of justified
righteous violence are not questionable. They are presented as irrefutable
facts. This notion of “I am closer to God and so know more than you. So I am
telling you that you do not know,” promotes schema assimilation by increasing
the cognitive dissonance of the Reader’s sense of ignorance about Islam.
There are also quotes
from Western scholars who support the idea that political elements may motivate
to VR. As this view is not held, officially, by U.S. officials, it may come as
a rare and welcome validation of a Reader’s feelings, supporting his
confirmation bias.
Whatever lens(es) one uses to analyze the coercive power of Inspire,
one always finds mechanisms of cognitive psychology at play. Each issue holds a
great many schemata, triggers, and various cognitive elements that can have a
large effect on the Reader’s world view and state of mind. To help organize
this large amount of material we first look at the cognitive mechanisms as
grouped by the symbolic DNA of Terrorism.
The
symbolic DNA of terrorism
Rowland and Theye have built a framework to describe the
motivations that lead to a state of radicalized to violence (RV) called the
symbolic DNA of Terrorism. DNA stands for Denial, Negation, and Affirmation.
By Denial they refer to “a sense that identity has been denied and the
existence of the group is threatened”. This leads to seeking a new identity and
a need to attack the Others who are to blame. The second component is a total
Negation of the Other, dehumanizing them so that violence becomes transcendent.
This quiets cognitive dissonance about the morality of killing. Rowland and
Theye define Affirmation as a mythic narrative affirming a new/old identity
that brings/restores a renewed sense of identity.
From the perspective of those radicalized to violence, DNA “acts as
a symbolic schema that legitimizes terrorism, transforming it into sacramental
violence:” (Rowland, Theye) Within Inspire Denial refers to outside
forces seeking to deny Muslims of our lands, culture, and religion, i.e. our
basic identity. Negation is our total rejection of anyone who is not with us as
being less than human, and Affirmation is our belief in the Caliphate that our
jihad will bring to fruition.
Inspire’s
Mechanisms, the DNA of Inspire.
We turn now to the ways in which Inspire brings the Reader
to embrace its DNA. The DNA of Inspire, taken as a whole, allows for
what Crenshaw has labeled ‘cognitive restructuring’ enabling the most
“reprehensible conduct [to be] presented as honorable.” (Rowland)
Denial. One way that
Inspire reinforces the idea that Islam and Muslims are under attack is with
copious references (dozens in some issues) to the ‘War on Islam,’ and the current
‘Crusades’. Inspire portrays a world filled with hostile intent and uses
confirmation bias to increase the Reader’s feeling that Islam is under attack. Acting
as confirmation bias, this reinforces the Reader’s feeling of being under
threat and repeatedly confirms the belief that all Muslims are currently being
attacked. A long article by al-Bana (I2, p.23) detailing how Obama’s War on
Terror is really the War on Islam is presented as fact. With no means or
inclination to falsify al-Bana’s statements the Reader is able to incorporate
them as Truth. Confirmation bias acts here to reinforce the feeling of Denial.
Negation. Negation refers
to the demonization of ‘the other’ so that killing them is not considered
murder. Hostile attribution is bolstered with lists of American ‘atrocities’ in
most issues. Here are examples of how Inspire portrays American leaders
(and all Americans, since they support the leaders) in the first issue: they
kill and rape women, spill the blood of honest men, are greedy, keep Israelis
in Palestine, steal oil in the Arabian Peninsula, murdered many in Vietnam,
Japan, Yemen, Afghanistan, and Iraq, bombed innocent Bedouins, killed tens of
children, and insult Mohammed. Inspire also teaches that Americans are
weak, cowardly, live in a police state, hate Islam, torture prisoners, etc. In
short, “America has turned into a nation of evil . . . is a cancer that needs
to be removed.” (I1, p.17). The claims of atrocities are hard to falsify: many
instances, though by no means all, are factual but presented with a one-sided
viewpoint. In talking of how Inspire demonizes Americans one has to take into account the cultural and
religious aspects of radicalized Muslim Readers and their aspiration to be
‘good Muslims’. Describing Americans as ‘disbelievers’ may not seem strong
language unless you are aware of the schema surrounding this word within Muslim
culture. Over 500 instances of ‘disbeliever’ occur in the Koran and they are
linked to a long list of attributes and punishments. Partial lists will have to
suffice of a) attributes: ungrateful, hypocrites, sinners, criminals, wicked
helper of Satan, and b) consequences of being a disbeliever: shameful doom,
humiliating torment, hell, destruction, drowning, manacles, pillory, and raging
fire.
This dehumanization through hostile attribution, as well as stereotyping
of the American ‘target’ prevents identification and reduces empathy, making
killing a more acceptable action. The Other is painted as demonic and deserving
of death.
Affirmation. Affirmation
refers to the looking forward to a ‘new/old’ identity; an ideal world only
achievable through violence against the other. Al-Qaeda’s stated main goal is “to
reestablish the Islamic Caliphate through Jihad in the cause of Allah . . .”
(I10, p.19) Rowland notes the influence of al-Qaeda’s narrative to build the
belief that the ‘threat could be overcome by returning to the power and heroism
present at the origin of Islam.’ The goal of “achieving the Islamic state’ is repeated
in most issues. Its inevitability is bolstered by such irrefutable statements
as “Allah is changing the Ummah’s state of affairs for the better in the near
future.” (I8, p.8)
As the issues progress there is a
shift from seeking martyrs to encouraging serial vigilantes. By issue #8 there
are more and more references to and advice about lone jihad. Terrorism is repeatedly
praised as a worthy ambition. In order to encourage social learning there are
many stories of Lone Wolf actions made personal by the words of the martyrs. These
‘role models’ provide a virtual social learning experience.
A recognition of the fear of death
enters the narrative and an easement to the resultant cognitive dissonance is
offered: “Following simple instructions, you can carry out a lethal ambush.
There is no retaliation to face, just place and vanish.” (I8, p. ). The idea of ambush is justified by
explaining ‘bayat,’ a tactic mentioned in the Koran. (I8, p.22) The Koran does
contain this quote: “Fight and kill the disbelievers wherever you find them,
take them captive, harass them, lie in wait and ambush them using every
stratagem of war." (Qur'an:9:5) Any notion of cowardice associated with
sneak attacks is erased by this call on the authority of the Koran. The idea of
ambushing the enemy is a recurrent theme. “Following simple instructions, you
can carry out a lethal ambush. There is no retaliation to face, just place and vanish.”
(I10, p.3)
Other Cognitive Mechanisms
The
use of authority. Although argumentum
ad homonym is not a valid logical argument, it is used
over and over. The Reader’s assumed lack of expertise in Koranic matters,
strategy and tactics, and arms knowledge is used to increase a feeling of
inadequacy when held up against the writings of the ‘experts.’ This delegation to
experts and to God, an example of Institutionalism, through the experts’
interpretations of Koran, serves to obviate the need for the Reader to check
the facts.
Milgram and Zimbardo have experimentally
demonstrated the power of authority to persuade. Perhaps knowing that an
American Reader is not likely to be a Koranic scholar, Inspire
repeatedly uses authoritative voices; a cognitive mechanism resulting in the
Reader feeling less learned, less knowledgeable, and more open to listening
what the authoritative voice has to say. Each issue has a section, often long,
in which passages from the Koran and Hadith appear, and each is interpreted by
an authority. In many instances the ‘meaning and intent’ of the Koran are
presented without reference to specific Koranic verses. The word of the
authority is considered enough.
Sometimes the authorities are
American military, as “US soldiers in Iraq . . . committing suicide because
they serve a dishonorable cause.” An interesting use of authority appears in
Issue #8 which carries a quote from John Miller, former Asst. Deputy of
National Intelligence. It elevates the importance of Lone Wolf actions without
the need for bragging since the reference comes from an outside authority. “. .
. using social media and the web to reach out to the lone wolves and to say you
can be alone or you can . . . do something that's low-tech and low-cost but
high yield . . . if here on U.S. soil, inevitably it was a mouse
and a computer screen." The last sentence serves to counter cognitive
dissonance raised by fears of incompetence. It says, in effect, you are not
alone in turning to the internet for guidance; it has worked for others.
These voices of authority are
employed to list injustices, ease cognitive dissonance in areas around death,
killing, and the fear of capture. They also work to amplify the confirmation
bias within the Reader.
Fused Identity. “Psychological
scientist William B. Swann, Jr., of the University of Texas, came up with the
concept of identity fusion.’(Menon) A strong identification with an ideology
can overcome cognitive dissonance related to acts previously considered
immoral. Inspire offers the Reader membership in an embracing global narrative
justifying jihad. Case studies of Lone Wolf terrorists (Springer, Pantucci)
have revealed the not surprising commonality of a feeling of isolation,
sometimes along with an outward appearance of belonging to a circle of friends,
or social/religious groups. The offer of inclusion appeals to Readers adrift in
their morality and allegiance; a pre-packaged overall ideology. The inclusion
of secret codes for communicating with the leaders of this global enterprise
furthers this sense of membership.
Sacred values: The works of
Atran, Alderdice, and Tetlock expose a critical mechanism in RV. The social and
psychological mechanisms that lead to the radicalization of an individual can
take many paths to the point of leading the terrorist to a state in which
he/she can accept the simple explanation that any and all action, even killing
of innocent civilians, is justified. In some instances the final justification
is in the name of sacred belief. Primed by the mechanisms referred to above,
the Reader is ready to accept the final step—the embracing of attitudes not
based upon utilitarian strategies but rather on firmly fixed, metaphysical
convictions. Being transcendental, these tenets are strongly resistant to
change by logic or arguments about real-world concerns. The Reader finally
attains a state freed from morality in which he/she can act as a proud agent of
al-Qaeda’s global narrative.
The Effectiveness of Inspire
We
are unable to judge the effectiveness of Inspire, but there are numerous
factual linkages between Lone Wolf terrorists and possession of issues of the
magazine. Examples are given in Appendix A. The association, however, does not
prove causality. Individual case studies, however, point to a strong influence.
The younger brother of the Boston Marathon bombers of April, 2013 was not the
first to state that the bombs used were produced by following the detailed
plans found in Inspire. Ordinez and Gordon confirm this, saying Inspire
“has reportedly been used or cited by
multiple terrorism suspects in recent years as inspiration for their attempts
to carry out attacks in the United States.” Further research into the influence
and efficacy of the magazine would seem a valuable, although difficult,
enterprise.
Inspire
is a powerful tool for social learning. It is valuable for al-Qaeda because it
brings their global narrative to all who take the minimal effort of clicking
onto a web site. Rich with psychological mechanisms that aid in radicalization,
it is an efficient tool for building a cadre of killers.
Inspire
is not alone. There are many jihadist publications, web sites, and forums that
are read by thousands of Readers. It behooves us to pay attention.
Appendix A: Terrorists with known links to
Inspire magazine.
- On
April 15, 2013 Tamerlan Tsarnaev, 26, and 19-year-old Dzhokhar Tsarnaev
allegedly exploded 2 devices at the annual Boston Marathon. They had allegedly
assembled at least four types of improvised explosives from plans they read in Inspire
magazine.
- In
March, 2103, three men in the United Kingdom pleaded guilty to terrorism
charges related to attending terrorism training camps in Pakistan. The men
allegedly were motivated by Inspire.
- On
Nov. 29, 2012, two brothers from Florida, Raees Alam Qazi and Sheheryar Alam
Qazi, were arrested and charged with plotting attacks in New York. Prosecutors
noted that the pair had been motivated by Inspire magazine.
- On
Oct. 17, 2012, Bangladeshi national Quazi Nafis was arrested as part of an FBI
sting operation after he attempted to detonate a vehicle bomb outside New
York's Federal Reserve Bank. Nafis reportedly was an avid reader of Inspire
magazine.
- On
Sept. 15, 2012, Adel Daoud, another avid Inspire reader, was arrested
after he parked a Jeep Cherokee outside a Chicago bar and attempted to detonate
the bomb he thought it contained. His was also an FBI sting operation.
- On
April 25, 2012, four men were arrested in the British town of Luton and charged
with plotting attacks against a British army base. The four were also charged
with downloading and possessing six editions of Inspire magazine. They
pleaded guilty March 1, 2013.
- July,
2011, PFC Jason Abdo was arrested trying to assemble a bomb from Inspire
instructions. He intended to blow up a restaurant that was popular with
soldiers from Fort Hood.
- November,
2011, Jose Pimental was arrested in Manhattan as he was constructing a bomb
from Inspire instructions.
- November
2009, Maj. Nidal Hasan killed 13 people. A second soldier who was plotting an
attack was found to have copies of Inspire.
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